Service Principles

The Product

Our approach to creating websites is based around what we like to call the holy trinity of web design. That is:

Appearance – the website should be immediately pleasing to the eye, give an instantly recognisable impression of what the business does and should not incorporate any gaudy, tacky or distracting features, such as flashing, spinning or blinking elements. There should be a clear path for the visitor’s eye to follow, from title, unique selling point, through supporting information and finally to further details or preferably contact.

Usability – it should be childs play to navigate and make whatever your visitor wants to do instinctively easy. This comes from a combination of planned layout, clear navigation and logical organisation of content. Supplementing this is elegant coding which makes the pages load quickly, adhere to industry guidelines and allow evolution of the site over time.

Visibility – by keeping up to the minute with search engine news and requirements, and keeping an eye on what Google’s bot and yahoo’s team are looking for and what they are rejecting, we aim to have all our client’s websites on the front page of google for the relevant localised terms.

The Service

Understandable – we think very little of those who try to confuse their clients with jargon. For us it is vital that you understand what’s going on, so we explain things in every day terms. We have an easy to understand three stage process and keep you involved at all stages with face to face meetings, phone and email. Our clients frequently tell us that they were surprised at how enjoyable the process was.

Ethical – being ethical starts with being completely up front about costs and timescales, and offering a genuine quality service for a reasonable cost. It expands into being environmentally friendly and offering a range of charity benefits.

Long Term – we have no interest in making a quick buck. For us building the website is only the start of the service. Our hosting and support package offers a range of features to ensure the website keeps fresh and keeps working for you, and isn’t just a quick burst followed by decline and stagnation. Our ongoing service includes superfast google-friendly hosting, free updates to the site, content management system, email, domain name renewal, annual website health check with relevant upgrades or edits included, detailed statistical reports on the performance of your site and free phone and email support.